As we all know, people prefer to do business face to face because conversation is direct for both salesmen and buyers. In addition, people will gain more useful information about products with the least money in the shortest time, so attending trade shows to expand business is still a common choice for most enterprises.
There is no doubt that attending a trade show is good for enterprises, but it is only useful when you make good use of it. If you do a thorough preparation before attending a trade show by checking out the following tips, you might have a good return.
First, prepare your trade show booth. You should choose a good location – the place around the door or corner is ideal. And then choose the suitable tension fabric trade show booth design with attractive styles, easy installation, and light weight and good stability. And design your logo to make your products and/or service stand out.
Second, prepare your trade show propaganda. One month before attending an exhibition, you should begin your propaganda. You can use PR platforms and official websites to publicize your exhibition news timely. You can also use Twitter, Facebook, Linkedin, blog etc to broadcast your messages. And send your exhibition mails to your customers and potential customers.
Third, prepare your staff for trade show booth. Train your staff in dressing, manners; Tell them to avoid eating and drinking in the booth; Always keep your staff in the exhibition booth. Allocate one staff in per 4 to 5 Sqm of space. Teach your staff to keep smiling and be enthusiastic to the visitors. And train your staff to well contact with foreign customers and make professional product introductions on the exhibition.
Finally, you should collect and organize the customer information after the trade show and send the thank-you e-mails to all visitors and keeping in touch with them.