Since the 18th century, The international exhibition industry has been well received by many enterprises with its unique functional advantages. Looking back at the glory history of international exhibition, the commercial orders that enterprises achieved are just countless.
But in recent years, with the quick development of network technology and economic competition, online shopping has become an important means of business which gradually becomes a trend while the exhibition industry seems no longer ideal to bring orders.
Facing such a grim situation, we have to question that does it worth for companies to spend the high cost participating in the exhibition? Will Exhibition industry be ending? As an exhibition service industry,will the Exhibition display equipment manufacturers continue to splendid?
Admittedly, the actual order and profits the exhibition really brought were a lot less compared to the past in recent years, and this made so many companies disappointed. Undeniably, Exhibition visitors are still neck and neck compared to the past visitors, On some level, we only can gain small profit from exhibition, but anything cannot look at the surface, in fact , the exhibition brings potential benefits.
Take our company Hawk display for instance, every year we have participated in many international exhibition, such as the Euro Shop 2014 , America’s printing exhibition, as well as the German Viscom. At this year’s Euro Shop 2014 and Exhibitor 2014, we received less orders at the scene compared to the previous exhibitions, but after the exhibition, there are a lot of visitors who made the orders with us. They said they saw our online products and they were very interested in them. And through later understanding, they found that we were in contact with each other in other exhibitions, so they believed in our products, services and finally choose us. Just think, if we had not meet each other in the exhibition, would they put a large order to us? Maybe not.
Of course, with diversified and professional development of international exhibition industry, the interest that exhibitions bring was a lot. At the exhibition, exhibitors can reach potential customers better, can understand the development trend of the industry better,so they can understand the latest technology better, communicate with other expertise better and promote their development. The visitors also will be able to get access to more suppliers better within a relatively short period of time, which saves their time and labor costs. During the exhibition time, all exhibitors will display their parts products which will help visitors see the products closely and learn about its features, quality, and trust the quality of products which will increase the opportunities for later cooperation.
In addition, participating in international exhibitions is also an indirect international tourism. To some extent, we can understand humanistic and exotic cultures better from Local country and other areas through international exhibition. At the same time, we can contact with foreign sincerely in order to develop their own foreign markets and their interpersonal relations. It also can create conditions for the flow of products across the region ,the culture, the nations etc.
So, in my opinion , the international exhibition industry will continue to develop, and as service industry for exhibition industry, exhibition display equipment manufacturers will continue to have growing prospects.