Attending an exhibition at first time? There are lots of skills you should follow and do them well to achieve a better result.
Before attending a trade show exhibition, you should do these works well:
- Choose the suitable trade show exhibition for your industry
- Choose the right site for your trade show booth, usually the booth at the door is better
- Book the hotel advanced if the exhibition place is long from your company
- Do a list for your exhibition, including products show list, personnel and material arrangements list for exhibition.
- Design an unique and attractive trade show booth
- Design your creative products
- Do propaganda well before attending an exhibition with social media
- Prepare small gifts or candy for visitors, which can express your friendly well.
During a trade show exhibition, you should do these works well:
- Training your staffs learn your products well and treat all visitors friendly
- Sales people wear neat cloth and its better to wear same cloth
- It’s better for sales people who are good at English.
- Demonstrate your novel products at scene.
- Write notes on your book with business cards, such as what products do they like or what information they need etc.
- Enter the booth on time or early and do not leave the booth in advanced
After a trade show exhibition, you should do these works well:
- Send emails to all trade show visitors and old customers for this exhibition or your products.
- Report your exhibition information in your web or PR platform
- Show your company picture in social platform
- Follow-up visitors as possible in twitter, facebook or linkedin
- Do remember to keep good communication with all visitors from now on